“This iconic new addition to the Beijing skyline combines the entire process of TV making — administration, production, broadcasting — into a single loop of interconnected activity. Two structures rise from a common production platform, each with a different character: one is dedicated to broadcasting, the second to services, research and education. They merge at the top to create a cantilevered headquarters for management.
Built directly adjacent to the CCTV, the Television Cultural Center (TVCC) will house public programs on site including a theater, cinemas, restaurants and five-star accommodation. The building will also serve as the international broadcasting center for the 2008 Olympics.”