Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including “The Design of Everyday Things.“
Ever wonder what makes your senses, your very being love the designs of OXO, Apple, or Ferrari? Well in this TED lecture Mr. Norman describes what is built into the human psyche that allows us to associate the emotions that we have for good design. His new book has been added to our bookstore should you be interested in further exploring his design theories.
ecAr bookstore listing.